The Workshop / Consulting Service / Brand Ambassadors / Studio
For 12 years, TELUS has supported Les Grandes Fêtes TELUS, the largest music festival east of Quebec.
For several years, TELUS has supported Les Grandes Fêtes TELUS, the largest music festival east of Quebec City.
Now a summer tradition for the people of Rimouski and a must-attend cultural and tourist event for the Bas-Saint-Laurent region, Les Grandes Fêtes TELUS has established itself among the biggest events in the province by offering a diverse, high-quality, and affordable lineup for both young and older festival-goers.
TELUS wanted to leave a lasting impression on the festival-goers at the 2024 edition, making the brand’s presence felt at various key locations on the site.
L’Atelier Celsius first imagined a structure that allowed festival-goers to recreate stage diving for a memorable and impactful photobooth experience. Over ??? participants took the leap over the weekend. A complete dressing of the VIP lounge was also done to create a colorful environment, and TELUS-branded glowing bracelets were distributed to festival-goers ahead of the main event featuring the Black Eyed Peas. Finally, TELUS, always mindful of their environmental footprint, provided multiple water stations at key points around the site.
