Mural 2023

The Shop / Strategy / Field Logistics / Brand Ambassadors / Studio - Graphic Design

Context

Following the association of Canadian Tire’s Premier paint brand with Mural, Canadian Tire was looking to create a natural link between the property and Premier, as well as a stunt to stand out and be highly visible on heavily pedestrianized Saint-Laurent Street during the event.

Concept

Mega cans of spray paint as a canvas for a collective mural of festival-goers.

Deliverables

Production of 2 mega-cans, along with a container featuring a colorful photo area and a pop-up store to showcase the Premier product line and promote a contest for a Premier virtual décor offer. In all, over 80 hours of activation, some 6,800 participants and more than 3,600 interactions at the store and photobooth.

Canadian Tire Mural 2023
Canadian Tire Mural 2023
Canadian Tire Mural 2023