Context
What better time than a milestone anniversary to refresh a brand, evolve its identity, and make a lasting impression on key industry players—while energizing the strategic plan for years to come.
Combining Sports and Education for 40 Years!
Graphic Design / Strategic Support / Corporate Event
To celebrate the 40th anniversary of Alliance Sport-Études, the organization enlisted Celsius for graphic and event services to mark this major milestone.
Concept
Celsius’s graphic studio was called upon to design a new brand identity, supported by strategic thinking around its launch. The rollout was centered on a signature 40th anniversary event and a meaningful initiative celebrating notable alumni whose achievements in sports and business are both inspiring and well recognized.
Deliverables
After nearly three months of strategic support and consulting, the results included: a full brand redesign, a multi-year game plan to engage more alumni, the creation of an honour wall featuring 40 distinguished former student-athletes, each immortalized through charcoal and ink artworks. All was unveiled at a memorable evening event at Salon Richmond, attended by over 350 guests from the Greater Montreal sports community, as well as outstanding 2024–2025 student-athletes and their families.
