Design / Shopper Marketing
Danone challenged us to reinvent the in-store experience. Challenge accepted.
Building on more than 25 years of collaboration with Danone and a strong track record of joint promotional initiatives between Celsius, Danone and Pasquier, Danone partnered with the Celsius teams to rethink the commercial offering and enhance the consumer experience within the yogurt section of Pasquier grocery stores.
A blank page. One ambition: reinvent how the whole category is merchandised and brought to life in store—not just Danone products.
A full category planogram overhaul, custom décor production, and a turnkey installation at the Pasquier store in St-Jean-sur-Richelieu. The concept has since been rolled out in a store in Western Canada.
