Context
Alongside the national launch of the Oikos Pro product line, a series of initiatives was orchestrated to introduce the new product to employees and decision-makers at the country’s leading grocery chains.
Pro Tour
Graphic Design / Trade marketing
Oîkos Pro
As the official protein yogurt of the NHL, a new product from Danone’s Oikos Pro line deserves nothing less than a pro-level tour to support its launch in Canada.
Concept
A cross-Canada tour themed around hockey and the NHL sponsorship, visiting five head offices of major food retailers.
Deliverables
A captive audience turned into brand ambassadors. Major success in Vancouver, Toronto, and Montreal, with over 3,500 employees tasting the protein dessert, testing their slapshot, and in some cases, posing with the Stanley Cup.
