Context
Patience fruit & Co approached Celsius to set up a distribution project in Montreal and Toronto to promote their SourCran product line.
Brand ambassadors / Logistics
Patience fruit & Co approached Celsius to set up a distribution project in Montreal and Toronto to promote their SourCran product line.
To attract as many looks as possible, the ambassadors wore brightly colored sweaters and carried a giant SourCran balloon on their backs, so they could be seen even from a distance. The team also had beautiful pink carts to transport products and make moving around faster and more efficient.
A total of 65,000 products were distributed to the public over 22 days of activation in Montreal and Toronto. That’s over 470 hours of hard work to make SourCran shine in two major Canadian cities!