Context
Boréale was looking for a property-to-property activation structure to enhance its visibility and consumer experience alongside its major sponsorships.
The Shop / Studio - Graphic Design / Brand Activation
Since August 2022, Boréale has had its Boréale Relay firmly established in the heart of Montreal’s Mile-Ex. Keen to authentically extend their brand presence beyond their major sponsorships, Boréale entrusted us to develop a custom, warm, and nomadic outdoor area for them. Inaugurated alongside the Audi FIS World Cup ski event in Tremblant and the 24h Tremblant, the Boréale Terrace quickly became THE spot to chill with a cold one!
Boréale was looking for a property-to-property activation structure to enhance its visibility and consumer experience alongside its major sponsorships.
Boréale Outdoor Terrace is in tune with its DNA and brand territory.
Concept, graphic design, in-house fabrication of the structure, as well as the bar, counters, and ambiance elements by our cabinetmakers. The Celsius team was also entrusted with the logistical coordination and on-site delivery of this sturdy, modular outdoor terrace measuring 10′ x 20′ or 20′ x 20′, depending on the parameters and event sites. The Terrasse Boréale saw the light of day in December 2023 at Tremblant, in conjunction with the Audi FIS Ski World Cup and the 24-hour Tremblant.