The Shop / Strategy / Event logistics / Studio - Graphic Design / Brand Ambassadors
Sun Life is dedicated to improving the health and well-being of the community, including their employees. This commitment is reflected through a vibrant Health & Wellness sponsorship program, which includes support for events such as the 24h Tremblant, the Sun Life Pentathlon des neiges, and the Sun Life Thematic Races series. To activate these initiatives, our field team has developed a virtual encouragement platform and an Athlete Lounge, both deployed at the latest 24h Tremblant event, which helped raise nearly $6.7 million for sick children. Keeping us active and healthy while making a difference in the community.
When Sun Life emerged from COVID-19, it was determined to establish itself as a leader in improving the daily lives of Quebecers. Armed with a strategy and a vision supporting the importance of moving to build a healthy future, Sun Life reviewed its sponsorship portfolio and wanted to encourage the implementation of an activation concept aligned with health and well-being in its 20 or so major properties.
Create and implement a 360° activation plan to enhance brand familiarity, promote health and wellness, and connect with Quebecers.
Design, planning, on-site logistics and complete coordination of portfolio activations, including Sun Life Terrace, Sun Life Photo Zone, Sun Life Comfort Moments, Sun Life Virtual Cheer Platform, Sun Life Warm Zones, Sun Life Active Zones in arenas and stadiums, and Sun Life Active Breaks (warm-up or crowd animation periods) on the margins of each property.
