Context
With the arrival of the summer season and the popularity of iced drinks, Danone sought to activate various key points of sale for their sales.
The Studio / Shopper Marketing Logistics
Danone entrusted Celsius with the design and deployment of their Silk Barista coconut-based summer campaign in Quebec.
With the arrival of the summer season and the popularity of iced drinks, Danone sought to activate various key points of sale for their sales.
The agency proposed a store take-over strategy with various modular elements depending on the targeted supermarkets.
Design, development, and production of nearly 40 POS (Point of Sale) sets to invite Quebecers to froth their lattes all summer long!