Workshop / Trade Marketing
Olymel, like the defensive line of the fiercest NFL teams, made a strong impact at the Sysco Show by winning the award for the Most Instagrammable Booth of the 2025 edition.
At the Sysco Show in Toronto, Olymel wanted to add a 10×10 ft themed extension to its main 10×20 ft booth, dedicated to the Pinty’s brand. The goal was to immerse visitors in the world of sports bars and showcase the brand through its partnership with the NFL. The challenge: to create a friendly space where visitors could enjoy Pinty’s wings in a relaxed and immersive atmosphere.
The concept, inspired by a modern sports pub, featured a backdrop wall with a television broadcasting games, a bar counter with stools, all set in a warm decor blending wood, metal, and impactful brand visuals. This section was seamlessly connected to the existing Olymel booth to create a unified overall experience, encouraging visitors to stop by, chat, and enjoy a moment together around Pinty’s wings — a true Canadian favorite.
The Celsius team handled the full booth modeling, visual creation, and custom construction of the 10×10 area through the Celsius Workshop, as well as on-site setup and teardown in Toronto. A 2.5-meter helium-filled Olymel balloon was also installed overhead, serving as a strong visual landmark at the show. The project stood out by winning the “Most Instagrammable Booth 2025” award.
