Context
Creation and implementation of an experiential booth to highlight Danone among top brands during a long weekend celebrating the national sport in the city of Toronto.
"Oîkos at the NHL All-Star Weekend 2024"
The Shop / Studio - Graphic Design / On-site Support / On-site Logistics
Danone among the NHL's star players.
Last February, we had the immense privilege of being selected among the stars and accompanying Danone at the NHL Fan Fair in Toronto. Danone enlisted our services to create a booth showcasing their new protein-rich Oîkos beverages, as well as a photo booth transforming each participant into a giant hockey player bobblehead! A memorable experience on all levels!
Concept
While the Oîkos booth at the NHL Fan Fair primarily focused on product distribution, Celsius aimed to make Danone as remarkable as possible to stand out. Drawing inspiration from current trends with the recent release of the Barbie movie, the idea arose to transform participants into giant bobbleheads to align with the world of hockey.
Deliverables
Conception, graphic design, in-house fabrication of the booth and giant bobblehead by our cabinetmakers. The Celsius team also handled the logistical coordination and on-site delivery of the booth and giant bobblehead according to site parameters.
