The Shop / Advisory service / Brand ambassadors / Corporate events
Since 2022, Sun Life has been the Presenting sponsor of the 24H Tremblant, one of the flagship philanthropy events in Quebec. This year, on the sidelines of the celebrations of its 24th edition, the 24H Tremblant broke a record with more than $7M raised. Sun Life was there in the front row and Celsius was a privileged witness.
For its 3rd year of close collaboration in the success of the 24H Tremblant, Sun Life wanted to collaborate even more to their 24th edition by helping to boost its buzz and notoriety. Celsius was called upon to strategically contribute to positioning Sun Life in an original way both on site and on a public initiative to collect donations.
Creation of a gondola that became the central element of a field activation and solicitation of public donations during the holiday shopping season. The gondola’s tour, which was supported by a media plan, stopped at shopping centers in the greater Montreal area before making its bed in the heart of Place St-Bernard (Tremblant). In addition to the gondola, Sun Life focused on several employees’ initiatives and on-site visibility elements at the 24H.
Celsius designed and built the gondola as well as the Health and Wellness Terrace, offering participants and their supporters comforting moments on site with a breathtaking view of the 24H main stage. A turnkey dinner at the top of the mountain was orchestrated the day before the 24H, by the Celsius team, to welcome and recognize Sun Life employees committed to the cause.
