Ma Ville est basket!

The Workshop / Consulting Service / Brand Ambassadors

To mark the completion of the very first basketball courts at Parc de l’Anse-Tibbits in Lévis and Patro Roc-Amadour in Limoilou, Sun Life Quebec took advantage of the Sun Life Pro-Am at the Videotron Centre to launch, in conjunction with the Maurice-Tanguay Foundation and Ameublements Tanguay, its Celsius activation in the colours of the Ma ville est basket program presented by Sun Life.

Context

Sun Life is deeply committed to the health and well-being of Quebec local communities. To equip and encourage young people to live healthier lives, Sun Life and the Maurice-Tanguay Foundation launched the “Ma Ville est basket” program, aimed at renovating and revitalizing basketball courts across the province. The first revamped basketball courts are at Anse-Tibbits Park in Lévis and Patro Roc-Amadour in Quebec City. 

Ma Ville est basket ” is an important program for Sun Life. Since basketball plays a crucial role in the development and well-being of young people, the refurbishment of these play areas will provide residents with inviting spaces where young people can gather, develop their social skills, and foster a sense of belonging. 

Concept

To celebrate the partnership between Sun Life and the Foundation and to actively involve people in the cause and its awareness, Celsius created an activation module in collaboration with Tanguay. This module can be used during various events and festivals where Sun Life is present. The highlight is a friendly 1 vs. 1 competition featured on a video game-style graphic backdrop, simultaneously broadcast on a wall of 12 televisions. 

Deliverables

The game module includes an animated wall of 16 X 10 feet with 55-inch televisions, 2 basketball hoops, 6 balls, and loads of fun accompanied by the support and animation of Sun Life brand ambassadors. It’s the friendliest 1-on-1 in town for a great cause! 

Sun Life Ma Ville est basket!
Sun Life Ma Ville est basket!
Sun Life Ma Ville est basket!
Sun Life Ma Ville est basket!
Sun Life Ma Ville est basket!
Sun Life Ma Ville est basket!