Jeux du Québec 2024

The Shop / Field support / Field logistics

Context

To promote their Hydrafruit and Smoothie product lines, Lassonde was looking to set up a punchy kiosk that would attract the attention of participants at the opening night of the Quebec Games in Sherbrooke.

Concept

Presence at the opening night of the Quebec Games to encourage the young athletes and offer a tasting of Oasis Hydrafruit and Smoothie juices to the participants.

Deliverables

Creation and installation of the Lassonde-branded kiosk, including the hut and rest area. The Celsius team also provided field support.

Lassonde  Jeux du Québec 2024
Lassonde  Jeux du Québec 2024
Lassonde  Jeux du Québec 2024