Context
To promote their Hydrafruit and Smoothie product lines, Lassonde was looking to set up a punchy kiosk that would attract the attention of participants at the opening night of the Quebec Games in Sherbrooke.
The Shop / Field support / Field logistics
To promote their Hydrafruit and Smoothie product lines, Lassonde was looking to set up a punchy kiosk that would attract the attention of participants at the opening night of the Quebec Games in Sherbrooke.
Presence at the opening night of the Quebec Games to encourage the young athletes and offer a tasting of Oasis Hydrafruit and Smoothie juices to the participants.
Creation and installation of the Lassonde-branded kiosk, including the hut and rest area. The Celsius team also provided field support.