Context
Tastings, DJs, immersive spaces, food trucks, masterclasses — the SAQ Grand Apéro is a must-attend event where making a strong impression is essential to stand out in a setting that stimulates all the senses.
Inspired and Inspiring!
Workshop
On the sidelines of the Grand Apéro SAQ, held at the Grand Quai of the Port of Montreal on August 30 and 31, Hopscotch collaborated with Celsius’ Workshop to create and bring to life — through our brand ambassadors — an immersive space over 60 feet long.
Concept
The agency Hopscotch, which regularly collaborates with Celsius on activation areas and trade marketing initiatives, aimed to make a strong impression — to be as inspiring and inspired as the SAQ’s famous Inspire card. The objective: to showcase French wines and highlight around 50 cuvées available for tasting.
Deliverables
Design of an immersive 2,500 sq. ft. space visited by over 5,500 guests, featuring a virtual photo booth, food and wine pairing tasting counters, wine-based cocktail creations, a “grape variety casino,” information kiosks, a relaxation area, a Tour de France-style decorative arch, a prize wheel, educational videos, discussion corners, and more.
