Context
As a long-standing partner of Celsius, Sopexa was looking for a striking concept to stand out and showcase its customers’ products at the 2023 edition of The Great Montreal Christmas Market in the Quartier des Spectacles.
Montreal's Christmas Market
The Shop / Studio - Graphic Design / Brand Ambassadors
A Ho! Ho! Ho! Christmas Market
We love collaborating and taking part in major Montreal events. One collaboration the team is particularly proud of lately is the Grand Marché de Noël de Montréal. Sopexa enlisted our services to create an activation highlighting fine European cheeses, along with an integrated photo booth featuring Brie-Anna, the coolest and most photographed cow of 2023!
Concept
Use a custom-built experiential container to maximize daily operations over six weeks.
Deliverables
A dual-purpose container with a photo booth area featuring Brie-Anna, Quebec’s most fabulous and most photographed cow of 2023, and of course, a fine cheese-tasting counter for discussions with our squad of epicurean and gourmet brand ambassadors!
