Context
The Mural Festival is an annual celebration of urban art in Montreal, providing a platform to discover bold works and participate in artistic activities in a festive and dynamic atmosphere.
Explore Urban Art
The Shop / Consulting Service / Studio – Graphic Design
Celsius and Canadian Tire joined forces to offer an artistic immersion during the Mural Festival, featuring three colourful and impactful activations on St-Laurent Boulevard in Montreal.
Concept
At the heart of the Mural Festival, visitors will discover three interactive installations: a huge “Premier” gallon of paint housing a MURAL photo exhibition in collaboration with Wall2WallMTL, a gigantic “spray” paint can transformed into a collective canvas, and an overturned paint can serving as a photobooth to capture creative moments.
Deliverables
Celsius and Canadian Tire delivered three immersive installations at the Mural Festival, offering participants an unforgettable artistic experience, combining creativity, interaction, and entertainment.
