Context
The Activia Gut Challenge has become a staple for consumers.
Always up to the Challenge
Graphic Design / Consulting Services
For 25 years, the Agency has collaborated with Danone at different levels. Our team of graphic designers works daily on the different Brands assets of the world leader in Yogurt.
Concept
Activia has been dominating the yogurt market since arriving in Canada nearly 20 years ago. The annual Activia Gut Challenge is an opportunity for thousands of Canadians to get their digestive health back on track, and Celsius contributed to this campaign by developing POS tools with Danone’s Shopper Marketing team.
The result is BIG and BOLD, just the way we like it. The studio is now looking at future campaigns to dominate the yogurt aisle.
Deliverables
Complete POS including headers, arches, fridgewraps, danglers, door clings, floor stickers, standees, etc.
