Context
Edikom’s leadership team wanted to elevate the Grand-Messe DUX to the next level—pushing the concept further to make it the reference event in Québec, the must-attend gathering where the province’s food industry comes together to think, connect, taste, learn, debate… and above all, move forward together. Celsius mission: orchestrate the experience from concept to activation on the big day held at the Marché Bonsecours.
Concept
For this first collaboration with Edikom, Celsius value quickly took shape through the conceptualization and design of the common areas, turnkey decoration of the spaces, and strong support for the overall coordination and logistics of the event.
Deliverables
Among the highlights of our contribution were the presence of our on-site ambassadors throughout the day, as well as the ideation and production of two experiential workshops for the DUX Lab, where the concept of eating better truly came to life:
- The Grocery Store of the Future — a 360° immersive experience developed in collaboration with Hoppin’ World, Celsius’ Immersive tech partner, exploring new ways to discover, choose and understand food products through more engaging and responsible customer journeys.
- The Product Where You’re the Hero — an interactive cube where participants co-created a real product in real time, from colors and messaging to eco-friendly materials.
Photo credits: Augustin Houle and Celsius