Context
Brasseurs RJ sought to revamp their image and present their best selves to the attendees of the 2024 edition of Bières & Saveurs de Chambly, held from August 30 to September 2.
Following significant marketing efforts applied to several brands in the Brasseurs RJ portfolio, including Cheval Blanc beers, St-Ambroise, and McAdam cider, the marketing team aimed to refresh the look of their activation and beer service areas.
Deliverables
The new look and the positioning “Soif de Liberté / Thirst for Freedom” for Cheval Blanc led to the creation of a sleek, modular service area with wheat accents and the presence of mini-orange trees, reminding that Quebec’s first white beer can be enjoyed with or without an orange wedge.
For St-Ambroise, a retro-chic Irish bar universe was highlighted to emphasize the new branding of St-Ambroise.
Finally, for McAdam, our creative leap focused more on a counter that is both rustic and urban, colorful and punctuated with apple-crates replicas of McAdam cider cans. Focused on the brand’s vibrant hues, this new furniture will ensure McAdam can easily move from one event to another while maintaining an inviting and striking visual presence for festival-goers.