60e Finale des Jeux du Québec

Field Activation / Brand Ambassadors / Sporting Events / Workshop

Lassonde / OASIS

While the world had its eyes on the 2026 Winter Olympics, Quebec was gearing up for its own major winter sporting moment: the Jeux d’Hiver du Québec in Blainville – and Celsius joined the competition alongside Lassonde and OASIS.

Context

As one of the Grands Partenaires of the 60^e Finale des Jeux du Québec, Lassonde and its flagship brand OASIS secured a prime activation space in the Athletes’ Village—a golden opportunity to connect with more than 3,000 young athletes and participants.

Concept

Lassonde/OASIS set out to create a “chill” zone where athletes could unwind between competitions. The inspiration naturally came from the Village’s overarching theme: Après-ski—a warm, social atmosphere designed to bring people together, relax, recharge, and connect between competitions.

Deliverables

Celsius designed and delivered from full logistics to installation and teardown, two immersive brand spaces—indoor and outdoor— at the heart of the Athletes’ Village.

The activation featured:

A fully branded OASIS environment
A collaborative 100% COOL playlist to set the vibe
On-site brand ambassadors animating the space throughout the Games
Two special evening activations with s’mores and OASIS juice distribution

The result: a vibrant après-ski hub where athletes could warm up, unwind, and experience the brand in a memorable way.

Lassonde / OASIS 60e Finale des Jeux du Québec

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